DONNA BOGATIN CONTACTS

Crain's New York dubbed Donna Bogatin's STARTUPALPHA.COM entreprneurship community events
the "marketplace for tech entrepreneurs and investors" in New York City and lauded the Silicon Alley
notables hosted.

Ms. Bogatin brings her 20+ year track record of international investment banking, Internet
entrepreneurship, Information Systems Adjunct Professorship and venture journalism to
STARTUPALPHA.COM, at the service of all players in the local innovation economy.

In 1997, Donna Bogatin created the first “Internet For entrepreneurs” workshop in New York City, on
behalf of the Small Business Administration’s SCORE coaching program for startups.Ms. Bogatin
instructed Fortune 500 MBA candidates on how best to use the Web for competitive advantage as
Adjunct Professor of Information Systems for her alma matter, the New York University Stern Graduate
School of Business Administration.

As an international investment banker and Director of Mergers & Acquisitions for Societe Generale
Securities corporation, Donna Bogatin interacted in the field with hundreds of startup entrepreneurs, in
the U.S. and abroad and evaluated thousands of strategic direct investment opportunities while sourcing
and closing venture deals.

Ms. Bogatin is an entrepreneur for her own account as well and was featured on the NY1 cable news
station’s tech report for her work with the local venture she founded, UrbanSavings.com, one of the first
interactive directional media properties designed to drive online consumers to local merchant
businesses.

For the past several years, Donna Bogatin has been probing the business heart of the Internet as a
professional blogger and venture journalist, initially under the ZDNet Digital Markets banner and then for
her own account. When she launched her own blogging brand, Craig Newmark, craigslist founder,
remarked:“Donna Bogatin, who as of yesterday was the leading blogger at zdnet, has started her own
effort now. She’s started with a much too kind interview of me; I suspect I was a little too relaxed.”

Donna Bogatin’s insightful business model analysis and in-depth real world perspective are signatures of
her widely appreciated industry commentary. Over the past several years, Ms. Bogatin has attended and
reported on dozens of technology, media and investment conferences and met with and interviewed
hundreds of technology and digital media CEOs and VCs.

Donna Bogatin also is sought after for technology conference appearances: She has shared the stage
with Microsoft and Reuters execs for the closing media panel of the Research Triangle Council For
Entrepreneurial Development Tech Conference, “Technology Trends of Today and Tomorrow” and joined
The Kelsey Group analysts on stage for their signature “Big Thinkers” panel of their signature Interactive
Local Media Conference in Los Angeles.

Ms. Bogatin produces and speaks at Silicon Alley events and conferences, on behalf of the Advertising
Club of New York and directly for STARTUPALPHA.COM. Donna Bogatin’s signature Venture Capital
Pitch Parties host hundreds of entrepreneurs and technology service providers while showcasing leading
metro-area VCs and startup founders.

Donna Bogatin holds an M.B.A., a M.A. and a B.A., all from New York University. Ms. Bogatin is fluent
in the French language and has lived, worked and studied in France several years.